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Logo Design Questionnaire / Part 1
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Business Address + Zip
This will be used for billing purposes, as well as any business collateral design (i.e. letterhead, business cards, etc.).
Exact name of the company, including abbreviations such at Ltd., Inc., Limited, or any other.
What does your company do?
Please describe what your company / business does as you would to someone who had no knowledge of your existence.
Would you like any of the following design services to be packaged with your new logo?
Social Media Images
Branded Apparel (Polos or Tees)
I only need a logo
StellaKinesis is a print broker, too! We'd love to quote your next order! Brochures, Postcards, EDDM, Promo, Banners, T-shirts, Embroidery and more!!
Do you have a short tagline you will sometimes use, when appropriate, with your logo?
We will take tagline into consideration when designing your logo, but your logo must be able to stand on its own without the tagline as well.
If yes, please insert tagline here:
My clients come to me because
I offer excellent service
I have the best products on the market
I have the best prices on the market
Other (Please explain below)
Logo Design Questionnaire / Part 2
Answer as many of the following questions as you can. These details enable us to dial in your logo to your exact preferences so that your brand best represents your business, while allowing us to keep design costs as low as possible.
What are the plans for logo usage?
Will you use the logo for print, promotional products, web, billboards, etc.? Knowing upfront how you plan to use the logo will help us make sure you get what you need out of your branding.
What are your color preferences?
How many colors would you like used in your logo? Are there any colors you DO NOT want to use?
Do you have any preconceived ideas about the design of your logo?
Do you have any particular images or symbols you associate with your product or company?
e.g. a favorite animal or object, like a lion, ship, mountain or tree
What sort of style do you envision?
What do you want your new logo to communicate about your company or products? (e.g. modern and clean, old world, cutting edge, vintage, sporty, futuristic, etc.).
Adjectives that describe what you hope to communicate with your logo.
e.g. strong, exciting, warm, welcoming, inventive, humorous, feminine, serene, athletic, etc.
Do you have a particular point of emphasis you want to see in the design?
Are there any images or concepts you do not want to see?
Do you have any preference on style of text / font in your logo?
e.g. script, bold, light, hand drawn, custom lettering, elegant, etc.
Do you want your logo to include text only, text and graphic, or graphic / icon only format?
If you would like to use an icon only, do you have any specific themes for the icon that you would like us to consider?
Describe your direct competition; provide addresses to their websites, if available.
Are there any well-known logos that you particularly like?
What do you like about them and what aspects, if any, would you like to emulate?
MY BUSINESS WILL TARGET (AGE)
Kids & Teens
People in their 20s
People in their 30s
People in their 40s
People in their 50s
People in their 60s
MY BUSINESS WILL TARGET (Geography)
Local (Town / City)
MY BUSINESS WILL TARGET (INCOME)
MY BUSINESS WILL TARGET (EDUCATION)
I agree to receiving marketing and promotional materials
Stand out with your brand out.
@SK me how.
Branding / Portfolio
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